California-Inspired Performance Apparel Brand Launches First Wave of Ohio Locations

Vuori, the premium performance apparel brand inspired by the active Coastal California lifestyle, is set to open a new store at Eton Chagrin Boulevard in Fall 2025. The store will be located in the former North Face space, bringing Vuori’s signature blend of fitness, surf, yoga, and everyday style to Cleveland’s East Side.

2025 marks a major milestone for Vuori, as the brand opens its first-ever physical location in Ohio signaling an exciting expansion into the Midwest.
“We’re excited to announce that Vuori is coming to Eton Chagrin Boulevard in Woodmere,” said Stacie Schmidt, VP of Marketing at Stark Enterprises. “Vuori draws inspiration from the active California lifestyle – an integration of fitness, yoga, surf, and life. Vuori makes products that stand the test of time and aims to inspire others to live healthy, extraordinary lives.”

Vuori is the perfect fit for Eton, where luxury lifestyle meets wellness. The new location complements Eton’s growing community of boutique fitness destinations like Ab & Flow and Zero Doubt Club, offering guests a seamless way to elevate both their workouts and their wardrobes. Whether you’re heading to a Pilates class, grabbing coffee, or meeting friends for brunch, Vuori’s apparel is made to move with you – stylishly and comfortably.

Launched in 2015, Vuori was founded by active yogi and surfer Joe Kudla, who set out to create performance apparel that looks just as good on the street as it does in the studio.

Today, Vuori’s collections are known for their comfort-driven design, innovative fabrics, and style versatility – redefining what activewear can be.

As a values-based company, Vuori’s mission is clear: Make great products, be in great relationships, and live extraordinary lives. Now available in over 18 countries, Vuori continues to grow its retail footprint with thoughtfully placed stores that reflect the communities they serve.

For more information, visit www.vuoriclothing.com.

Address: 28853 Chagrin Blvd, Beachwood, OH 44122 (Formerly the North Face)

Media Contact:
Stacie Schmidt
VP of Marketing at Stark Enterprises
sschmidt@starkenterprises.com